MIT licensed9,426 on GitHubsince 2016

Run your entire content stack from one Markdown repo.

The open-source structured-content Hugo framework for founders, dev advocates, and consultants. Define blocks in frontmatter. Hugo renders the page. You own the repo.

Free OSS · Pro $20/mo · No demos. No calls. No salespeople.

content/_index.mdLive
Frontmatter blocks → Hugo render. Open the playground →

Trusted by engineers at

  • Anthropic
  • Vercel
  • Cloudflare
  • OpenAI
  • NVIDIA Research
  • Stanford
  • MIT
  • Imperial College
9,426
GitHub stars
150,000+
sites built
208
contributors
2,942
forks
Case study

Scale without the database.

How NVIDIA Research manages 1,000+ publications as plain Markdown — piping ORCID, OpenAlex, Zotero, and BibTeX feeds into a single Git repo with sub-second builds.

See preview: research.nvidia.com →

1,000+
Markdown files
< 1s
Build time
0
Vendor lock-in
Inputs
Markdown
.md files
Images
figures · plots
iD
ORCID
iD records
OA
OpenAlex
publications
Zotero
libraries
BIBTeX
BibTeX
.bib files
Hugo Chat AI
agent · sync
GitHub
single source of truth
1,000+
.md files · 100% owned
HugoBlox
render engine
Live site
static output · CDN-ready
< 1s
build

HugoBlox is the only framework that lets enterprise research teams like NVIDIA pipe ORCID, OpenAlex, Zotero, and BibTeX data directly into thousands of Markdown files via GitHub — achieving sub-second build times with zero vendor lock-in. Every publication lives as plain text, in your repo, under your license. No proprietary database, no trapped assets, no per-seat pricing.

Two ways to ship.

Both start at the same place — pick a template — and end with your code in your GitHub repo.

Deploy a template

Free · No credit card · No AI credits

Browse 47 templates. One-click deploy to your own GitHub repo in 30 seconds.

git push → your-username/site
Building Hugo site...
Deployed to your-username.github.io · 12s
  • Pick from real production templates
  • Deploy to GitHub Pages or anywhere
  • You own the Markdown — fork-and-go
Start for free

Customize with Hugo Chat

Pro $20/mo · Frontier AI · No model lock-in

Brief our AI designer in plain English. It edits your Markdown blocks. You keep ownership.

youMake the hero darker and add a pricing section.
hugo chatUpdated _index.md · added 2 blocks ✓
  • Natural-language site editing
  • Real Markdown output, not vibe-coded React
  • Works with any HugoBlox template
Try Hugo Chat

Coming from somewhere else?

The honest comparison.

Every row is verifiable. Click any column header for a dedicated migration guide.

FeatureHugoBloxMintlifyNotionWebflow
Pricing (mid-tier)$14 / mo$250 / mo$20 / user$39 / mo
Self-host?MIT, anywhere
Real Markdown export?Git repoSubset
Custom domain?Paid
Who owns your content?You doMintlifyNotionWebflow
Migrate from MintlifyMigrate from NotionMigrate from Webflow

Pricing

Free framework. Optional AI on top.

HugoBlox is MIT-licensed and free forever. Hugo Chat AI plans add unlimited chat, Build mode, and push-to-GitHub when you want them.

Free OSS

Open framework + free AI

$0
forever
  • Full HugoBlox framework — MIT licensed
  • Unlimited sites, self-hosted anywhere
  • Limited daily Hugo Chat AI help
  • Try Build mode (free trial, no card)
Plus
Save 25%

Unlimited Hugo Chat for your sites

$12/mo$9/mo
$108 billed annually
  • Unlimited Hugo & HugoBlox chat
  • Standard Build allowance — generate full pages
  • Image and file attachments
  • Public sharing of conversations
Most popular
Pro
Save 20%

Frontier AI + push to GitHub

$25/mo$20/mo
$240 billed annually
Most builders choose Pro
  • Everything in Plus
  • Frontier AI models with Thinking
  • Higher Build allowance
  • Push edits to your GitHub repo from chat
Max
Save 17%

2× Pro for serious site sprints

$60/mo$50/mo
$600 billed annually
  • Everything in Pro
  • 2× Pro Build allowance
  • Larger attachments and commits
  • Priority support

Building with a team? Team plans from $32/seat/mo with pooled Build allowance and admin controls.

Researchers and labs

Still here. Still free. Still yours.

The OSS framework you've used since 2016 is MIT licensed and free forever.

Heritage

NVIDIA Research · Stanford · MIT · Imperial College

mira-chen.example.com

Postdoc · Computational Biology

Mira Chen

Postdoctoral researcher at MIT. ML methods for protein folding.

Latent diffusion for protein conformations
Energy-based models with structural priors
Open-source release: pf-eval-bench
Used by NVIDIA9.4K+ stars150K+ sites builtsince 2016

From idea to live site in 30 seconds.

Pick a production-ready template, or describe the site you want to Hugo Chat AI. Either way you ship to GitHub and own the Markdown forever.

Free · MIT · No credit card · No vendor lock-in